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Coupons have always facinated me. Back when I was a stay at home mom I spent about 1-2 hours a week clipping coupons. Recently, after not clipping coupons for a long time, I tried looking through my local paper for coupons and I have found things have changed drastically. Back when I used coupons the grocery store had double coupons and occasionally triple coupons. I could regularly get items for free or close to free and I would save more than half the bill. One time I had a bill of over 100 dollars but paid only about 30.00 dollars. But without the incentive of doubleling the coupon it just doesn't seem worth it. Now, I use coupons for eating out. Those are worth it and with the introduction of the internet it is getting easier and easier to use. Time is money so the time to savings ratio with restaurant coupons makes it very worthwhile. In todays world of families rushing about. Grocery coupons are not as time friendly anymore.

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Coupon Facts

86% of the United States population uses coupons.
Shoppers saved approximately $2.6 billion last year by using coupons.
The typical coupon was worth $1.15 savings in 2006
Coupon users report an average of 11.5% savings on their grocery bill with coupons.
Manufacturers offered more than approximately $330 billion in coupon savings in 2006.

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Coupons are more influential to 18-24 year olds in four out of eight categories measured, including Electronics, Apparel, Automotive and Telecommunications.

86% of 18-24 year old consumers say that finding coupons is a reason that they go through newspaper inserts and circulars

All Age Groups use Coupons!

Age % using coupons
18-24 71%
25-34 87%
35-44 89%
45-54 85%
55-64 90%
65+ 91%

Coupon users broken out by income:

Income % using coupons
under $25,000 86%
$25-50,000 85%
$50-$75,000 88%
$75-$100,000 88%
$100,000+ 81%

Source: Consumer Internet Survey Panel of 1,000 people

Coupon Use by Lifestage

51% of primary grocery shoppers said they started using coupons when purchasing things for themselves when still living at home

54% of primary grocery shoppers said they started using coupons when they were in college

78% of primary grocery shoppers said they started using coupons when they moved out on their own

88% of primary grocery shoppers said they started using coupons when they got married or moved in with a partner

92% of primary grocery shoppers said they started using coupons when they had a family

Source: Survey of 5,704 primary grocery shoppers. The base size fluctuated for each question because they were only answered by those who had gone through the applicable life stage.

History of Coupons

1894 Coupons are born! Asa Candler, the druggist who bought the formula for Coca-Cola for $2,300, gives out handwritten tickets for a free glass of his new fountain drink.

1895 Next stop, the local grocer! C.W. Post distributes the first grocery coupon worth one cent towards his new health cereal, Grape Nuts.

1930's Coupons are a staple in American households because of the Depression. Everyone needs to save money wherever possible, and clipping coupons clips weekly grocery bills.

1940's Supermarkets sprout across the country and continue the coupon tradition that had begun in neighborhood groceries.

1957 The Nielsen Coupon Clearing House becomes the first clearing house devoted to coupon redemption. Coupons have created a new industry.

1965 One-half of Americans are now coupon users.

1975 Coupon popularity continues to grow. Over 35 billion coupons are distributed and 65% of American households clip!

1998 America celebrates the first National Coupon Month. Children create art designs of their favorite coupons in the 1st Annual Coupon Month.

1999 American shoppers learn how to be savvy by saving with coupons during National Coupon Month, Sept. 1999 and, real men are found to use coupons too.

2000 Parents learn how to involve children in saving with coupons for National Coupon Month 2000.

2001 Teachers use coupons to teach the value of money in the Fourth National Coupon Month.

2002 2002 Shoppers save $3 billion dollars by redeeming 3.8 billion coupons.

2003 77% of consumers report using coupons, making it one of the most popular shopping activities in America.

2004 79% of primary shoppers report that they have used coupons.

2005 74% of coupon shoppers have used coupons in the last month.

2006 71% of young adults (age 18-24) use coupons

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